Ensuring the future of women’s reproductive health

Announcing our investment in Rhia Ventures

The Case for Her
2 min readSep 29, 2020

In honor of world contraception day, we are happy to announce that The Case for Her has invested in Rhia Ventures — an alliance dedicated to advancing women’s reproductive health.

Photo by Reproductive Health Supplies Coalition on Unsplash

Rhia Ventures is a women-led social investment company, focusing on creating sustainable change in women’s reproductive health. We were first introduced to Rhia through its groundbreaking report ‘Hidden Value: The Business Case for Reproductive Health.’ Released early this year, Hidden Value outlines how companies can improve their bottom lines by providing comprehensive reproductive healthcare to employees. And really the bottom line is this: in places where women have access to contraception, they also have higher labor force participation.

Here are some highlights from Hidden Value: The Business Case for Reproductive Health:

  • Nearly half of US pregnancies are unplanned
  • 40 million women live in states that are considered “hostile” to women’s reproductive health
  • 86% of women say that it has been crucial to their careers to be able to choose if and when to have children

With insights from more than 50 expert interviews, this report does more than just inform; it provides specific recommendations on expanding access to reproductive healthcare services. To read the full report, visit the Rhia Ventures website, and download your free copy.

Reproductive healthcare may be a new area for us at The Case for Her, but it fits squarely into our mission to place sexual health and pleasure on the global health agenda. Research from The Kinsey Institute shows that contraception use, both hormonal and barrier, is directly related to sexual satisfaction. As our friends at The Pleasure Project like to say, safe sex is sexy.

The fact is that contraceptives haven’t significantly advanced since the 1960s when intrauterine devices (IUDs) first hit the market and oral contraceptive pills became widely available. It’s time to advance the field with more effective methods that have fewer side effects so we can all live our best, most satisfying lives.

/ Cristina Ljungberg, Co-founder of The Case for Her

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The Case for Her

The Case for Her is a philanthropic investment portfolio addressing the key women’s health issues of menstruation and female sexual health.